Investment opportunity in the OTT space in a High Growth Film Production Service Company: (for a 25% stake)
Project Name: Investment opportunity in a High Growth Film Production Service Company: (for a 25% stake)
Asking Price: INR 5 cr. (for Expansion)
Sales Revenue: 10 cr
EBITDA: 15%
Cash Flow: Available on request
Location: Mumbai
A leading film Production & services company with outstanding demonstrated capabilities in creative content.
The Company has strong footholds in the TV commercials/advertisement space and is now looking at expanding its arm in the OTT space to capture and capitalise on the opportunities therein.
Property Information:
Currently have a leased office of around 1000 sq. ft in Mumbai
BUSINESS OPERATIONS
The company, a creative and film production services company started in 2013, is professionally run by the promotors who are well experienced in the field of filmmaking and TV commercials catering to the premium Indian market. They currently produce an average of 3 TV commercials p. mth.
The company has done more than 400 commercials till date and boasts of a client base of 50+ across various industry verticals.
The company is also venturing into Content for the OTT /Amazon, Netflix, Disney Hotstar market.
The company is an award winner at the DMA ASIA ECHO SILVER AWARD 2015
The company is highly profitable with EBITDA of more than 15% and is growing at a steady rate YOY.
MARKET
While traditional TV has long been the gold standard for advertising, audiences continue to flow toward streaming services: By 2022, eMarketer projects the number of cord cutters to reach 55.1 million, up from an estimated 39.1 million this year.
During the same period, OTT adoption is expected to leap from 170.1 million to 197.7 million. In the past year alone, a flurry of major industry players have announced dramatic mergers, acquisitions, product launched, and big plans, all in response to the inexorable rise of streaming services, smart TVs and other OTT devices. The move to OTT will be a boon to advertisers in the form of addressable TV advertising, which allows for real-time targeting of custom, complex audiences and for much finer-grained measurement and performance tracking compared to traditional index-based TV buying. For all the promise of OTT, however, the industry landscape is still taking shape, and navigating this new environment will surely present a learning curve. To reap the benefits of this emerging opportunity, marketers must start familiarising themselves with OTT advertising’s unique contours and capabilities.
REASON FOR SELLING
Use Of Proceeds:
Fund are being raised mainly for achieving the expansion plans of the company by way of venturing into the OTT space. This will in turn deliver a robust return. The funds will be used for the following:
– Working capital for developing content for OTT films, web series, providing end-to-end solutions right from briefing stage right to delivering the films
OTHER INFORMATION
Other Information:
Promotors background:
The promotors have a rich experience in this industry of more than 20 years. They have been involved and associated with prominent media brands including renowned producers in Bollywood like Boney Kapoor, Ramesh Taurani and Directors like Prabhudeva, Sanjay Leela Bhansali among others. They have also been involved with big screen movies like Rowdy Rothare, Wanted etc.
Employees: 10+
Years of Establishment: 2013 Private and Confidential
Clients: Currently more than 50
Why Invest:
-A Dynamic, professional, well experienced & highly profitable company
-With the growing influence & popularity of OTT platforms such as Amazon, Disney Hotstar, Netflix and many more, there is tremendous scope for growth and success in OTT content creation, advertisement and films
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